top of page

CLIENT LOGO DESIGN
(Hood Orchestra) 

Skills:

graphic design, logo design, branding identity, art direction

Tools Used: 

sketchbook, Adobe Illustrator, Photoshop

Assignment: 

logo design

Duration: 

4 weeks

How can I translate the mission of an organization into a logo? How can I keep the client's needs at the forefront while also adding my input?

My role: designing a logo and creating translatable assets 

PROCESS

Screenshot 2025-02-27 at 7.23.19 PM.png
Screenshot 2025-02-27 at 7.23.50 PM.png
Screenshot 2025-02-27 at 7.24.13 PM.png
Screenshot 2025-02-27 at 7.24.38 PM.png
Screenshot 2025-02-27 at 7.25.10 PM.png
Screenshot 2025-02-27 at 7.23.28 PM.png
Screenshot 2025-02-27 at 7.23.43 PM.png
Screenshot 2025-02-27 at 7.23.56 PM.png
Screenshot 2025-02-27 at 7.24.03 PM.png
Screenshot 2025-02-27 at 7.24.21 PM.png
Screenshot 2025-02-27 at 7.24.31 PM.png
Screenshot 2025-02-27 at 7.24.44 PM.png
Screenshot 2025-02-27 at 7.24.54 PM.png
hoblack1.jpeg
hoblack2.jpeg
hoblack3.jpeg
hooutlinewhite.jpeg
hoskylinewhite.jpeg
hooutlineblack.jpeg

I decided to flip the primary logo mark to make it cross the H in "Hood". This allowed the logo to interact with the type in a more streamlined way.   

FINAL PRESENTATION

h1.jpg
h2.jpg
Screenshot 2024-06-07 at 4.56.55 PM.png
Screenshot 2024-06-07 at 5.00.09 PM.png
Screenshot 2024-06-07 at 4.58.27 PM.png

vivianmarinadesign.com © 2025 by vivian marina

bottom of page